Playmate to Inmate

Playmate to Inmate

In his return alongside curator and collector, King of Midtown, photographer Brendan North brings the bunny back to Nifty Gateway. This time, he tells a story in 4 parts.

Playmate to Inmate is a set of monochromatic photos shot in Los Angeles on location at a retired prison facility. Brendan’s iconic bunny clad characters are instantly recognizable and the new dark setting contrasts with their usual glamorous backdrops. So what does it look like when you trade the mansion for the big house?

View Pressure from King and Brendan’s original curated drop, released October 2021.

Brendan North is a fine art photographer based in Los Angeles. Having built a social media presence of nearly 1 million people between Instagram and YouTube, Brendan is one of the most recognized photographers in the world. He specializes in portraiture and conceptual photography.

Brendan has created a signature style that captures the glamorous side of society while offering commentary on issues at the same time. He believes that the future of photography lies with the artists who truly have something to say. From images of a virtual paradise to visions of a world dripping in gold, his photos have a voice of their own. Finding success in the art world, his prints and NFTs have been purchased by collectors across the globe.

King of Midtown (KOM) is a New York City collector who has established himself as a major influencer and curator within the community. In July 2021, King launched The Crypt Gallery, an exhibition space aiming to bring the digital marketplace experience to life while educating a new audience and increasing collector participation.

Throughout this process, King continues to support artists, calling them the “new celebrities”. With the initial launch of The Crypt Gallery in Dream Hollywood, a showcase at Christie’s, the recent NYC launch at Dream Downtown, and the acquisition of a basketball team in the Big 3 League, King has attracted major media to the space including Forbes, Haute Living, KTLA and Business Insider.

Currently exhibited at The Crypt Gallery in Los Angeles & New York City