#E44E29

For this exhibition, we invited artists to use RGB: #E44E29 within their compositions as a celebration of artistic progress.

Why orange?

Art is a continuum of human action. There has been a lot of evolution in our practices, techniques, and mentality before the integration of NTF technology into the arts. Things that seem so simple today were yesterday's innovations.

There has also been a long chain of human actions behind the integration of the colour orange into our artistic practices.

Before the end of the 15th century in Europe, this colour was named as a combination of two colours, yellow-red. The name "orange" came from the fruit that was later introduced in the eleventh century by the Arabs (narandj).

The colour’s integration into Egyptian funeral paintings and medieval art was done by the use of realgar and orpiment which are highly toxic mineral pigments. The discovery of lead chromate allowed the creation of the first synthetic pigments and therefore the first synthetic orange pigments. This invention and that of metal paint tubes made it easier to use this colour. Orange subsequently became a very popular and important colour with the Pre-Raphaelites, History painters, Impressionists and Post-Impressionists.

Today, this colour is completely integrated into our daily life and is attributed many meanings depending on the time period and the cultural context. For the theme of this drop, after paying attention to its history, we were inspired to use orange as a symbol of artistic advances and the human thirst for discovery.